CLIMUX VITALEFEMME
Sit die huppel terug in jou trippel
THE BRIEF
When our friends from Climux approached us to launch their new product VitaleFemme and break down the stigma around a product boosting sexual desire in the Afrikaans market, there was only one solution: Spice things up on SA's hottest new "sepie" Gebroke Harte, having lots of fun and driving sales to an online platform.
A BRAVE APPROACH
VitaleFemme for women is a unique herbal supplement to support female hormone estradiol and boost sexual desire. So we teamed up as main sponsor of the Gebroke Harte soapie on Via/KykNet with a series of interesting ads that capture what happens when things get a bit hot in the bedroom - thanks to VitaleFemme of course.
A brave idea based on agility and a can-do-attitude... and did we mention only one take!
What really made this project exciting is the power of agility VS a big budget. The complete project was based on a one-take approach which means a single take to capture the main commercial without any edits, cuts or special effects. And above all the project was completed in-house in only 2 weeks from concept, production to final execution thanks to the can-do-attitude of the LKDA team - and we enjoyed every moment.
TVC Stings
Using the Afrikaans language to express like no other
Dinge gaan nou nou witwarm word!
Nou's dit heeltyd speeltyd!
Reg vir aksie-satisfaksie!
"Aksie-Satisfaksie" with 35% increased sales
In support of the campaign we also extended the discussion on Intiem, SA's leading Afrikaans web platform focused on topics and information around healthy sexual relationships in marriages and how to keep things hot in the bedroom. The result: An overflow of engagement by both male and females and a 35% increase of online sales across the complete Climux range. Now that is "aksie-satisfaksie!"
All in a days work - behind the scenes
The brave ones
Creative Director: Gardiol Lamberts, Jacque Matthee
Art Director: Jacque Matthee
Creative: Gardiol Lamberts, Thinus Holtzhuizen
Project Manager: Tarryn Rudmann
Production: Brandon Engelbrecht
Final edit: Graham Gerber
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