Ctrack Rebrand by LKDA

Ctrack Rebrand

THE POWER TO PREDICT

Rebrand Strategy

Rebrand Identity

Brand Launch & Implementation

Digital Marketing & Advertising

THE BRIEF

It was a Friday afternoon at 2 PM when we received the call from Ctrack tasked with revitalising their digital and on-line marketing activities to promote their hero product Crystal; for one simple reason: They are not getting quality leads.


Presenting our strategic approach with insights that caused quite a stir yet excitement at the board, the stage was set for more than a campaign. It was a mission to elevate and transform the entire Ctrack brand for the future.


A BRAVE APPROACH

 What if we can leave the tech talk, the jargon and typical industry approach behind and craft a fresh, innovative brand with simplicity to connect with the farmer, the mine operators and business owners in a way that they can actually understand.


The impact was immediate and profound, with even competitors trying to get into the conversation. Guess we can say: We saw this coming.

Discover the telematics solution that goes beyond just tracking and reporting.

Step into the Future with Crystal by Ctrack and experience The Power to Predict.

Brand photography and tonality.

A simple yet sophisticated brand, that connects with the complex world of Fleet telematics.

Step into the Future with Crystal by Ctrack and experience the Power to Predict.

The telematics solution that goes beyond just tracking and reporting.


Next-Generation Fleet Telematics Solution giving you

The Power to Predict.

The brave ones

Strategy: Wayne Powell

Creative Director: Gardiol Lamberts, Jean Smit

Lead design: Jean Smit

Creative: Team collective

Give us some love and share the work

Explore more work
Share by: