VAPEMIN: V-Boost
Pure sensation in every drag
Name Generation
Brand Development
Packaging
THE BRIEF
At a time when vaping took the world by storm, LKDA was approached by XS Health to develop a new Vape brand. The only catch is this was no ordinary "just another flavored liquid" but a precisely formulated substance to enhance your vaping experience.
A BRAVE APPROACH
What if we can offer something different to the vaping community that does not compete with the flavour of the month, but can enhance your every drag - whatever your taste. A brave idea that ended on every shelve of leading vaping outlets.
Inspired by nature to give every drag a boost.
To capture the
natural ingredients that deliver the enhancing effect in every pack of V-Boost, design inspiration was drawn from natural elements to give every pack of V-Boost a unique, distinctive and vibrant look to attract consumers looking for that something extra in their vape.
The beauty of smoke?
THE CHALLENGE
To connect with our consumers and create a unique visual identity to associate with our audience, our creative was brought to live by the insight of what all vapers love most: The drag - followed by the overwhelming ball of smoke.
A BRAVE APPROACH OF SIMPLICITY
To bring our campaign "Pure Sensation in Every Drag" to life, a series of beautifully crafted smoke-art illustrations were produced not to communicate what makes V-Boost different, but to capture and reflect the pure sensation of how our vape enhancing liquids make you feel. In short: a V-boost like no other.
The brave ones
Creative Director: Gardiol Lamberts
Creative: Lene van de Merwe, Gardiol Lamberts
Account Manager: Tarryn Rudman
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