ASG Brand Development

ASSHETON-SMITH GINSBERG INCORPORATED

The North Star

Multi-Award-Winning litigation firm, Assheton-Smith Incorporated, underwent a name change to reflect the addition of a new partner to the firm – Andrew Ginsberg. Assheton-Smith Ginsberg was born, and we were tasked with creating the new brand and corporate identity. 


So we reached for the stars; and developed a brand image to reflect it's bold new personality whilst maintaining its prestige heritage.

The North Star

It is almost straight above Earth’s north pole. Because of this, when it is seen from Earth, it looks like it always stays in the same place in the sky. Many years ago, sailors in the northern hemisphere used Polaris to help guide them to determine where they were and the direction they were moving.
WEB APPLICATION
The brave ones
Creative Director: Thinus Holtshuizen
Creative: Thinus Holtshuizen
Developer: Thinus Holtshuizen
Account Manager: Kurt Ludwig

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